Apollo Theater Names New President
How do you reposition and reinvigorate an iconic venue recognized globally for its history as a vibrant home for Black contemporary performing artists?
Services Provided
- Media Relations
- Strategic Planning
- Executive Counsel
- Leadership Transitions
- Stakeholder Communications
- Media Training
Since 2008, R+A has designed and implemented an institutional strategy and communications campaign to expand The Apollo’s impact, support fundraising, and enhance programming and community engagement. The campaign was also designed to build appreciation of its contributions not only to Black performing arts but to American arts and culture. As part of the campaign, we developed the tagline: The Soul of American Culture.
This required an institutional shift, from a focus on nostalgia for the many legends who graced The Apollo stage to a more expansive view that highlighted The Apollo as a platform for innovative, contemporary performances and an unparalleled home for artists at every stage of their careers.
R+A continues to provide institutional counsel and analysis, develop strategies, and implement campaigns focused on artistic and community programs, fundraising support, communications and media relations, and the expansion and restoration of its historic home.
