Case Study

Pollock-Krasner Foundation

2019 – Present
Pollock-Krasner Foundation. photo: Rudolph Burckhardt
Creating and managing a social media presence for an established artist foundation.
Services Provided
  • Messaging
  • Social Media Strategy
  • Social Media Content Creation
  • Social Media Management and Implementation

R+A began working with the Pollock-Krasner Foundation (PKF) in 2018 to enhance visibility and around the organization and its funding program. In 2020, R+A established PKF’s Instagram channel with the goal of sharing news and raising awareness about the Foundation’s support for artists.

R+A set up the account, identified PKF’s preferred content streams and online voice, developed a content calendar with SEO-optimized captions, negotiated image permissions, and created strategies to engage PKF grantees and key audiences.

R+A continues managing and owning content creation, monitoring and analyzing back-end data to provide recommendations for expanding reach and engagement. 

PFK's Impact on Instagram

Followers organically over a 4-year period
Average impressions per month
Average total engagements per month
  • Amassed an audience of art world leaders and major institutions
  • Maintained an engagement rate of 13.46% each month