Barbara has more than 15 years of experience spearheading effective communications programs for clients internationally, from disruptive start-ups to leading institutions. Her work has included developing high-impact media campaigns; conceiving entirely new communications programs; advising on partnership and revenue-generating programs; creating comprehensive digital and owned content programs; building internal resources; and guiding internal communications and crisis management. 

Her projects have included the opening of the Institute of Contemporary Art, Miami’s new permanent home in the Miami Design District in advance of Art Basel Miami Beach 2017; the launch of the groundbreaking experiential art venture Superblue and its flagship venue in Miami; national campaigns for the launch of Frieze Los Angeles and Frieze Sculpture at Rockefeller Center; and the creation of the Art Dealers Association of America’s (ADAA) annual industry report and the 2020-2021 COVID Impact Report. She has led campaigns for the U.S. Pavilion at the 2017 Venice Biennale; The Fine Art Group; Gladstone Gallery; Schoelkopf Gallery; HTC’s cultural arm VIVE Arts; the civic and cultural initiative Vision & Justice; Sharjah Art Foundation and the Sharjah Biennial; the Cisneros Fontanals Art Foundation (CIFO); the Dallas Museum of Art; EXPO Chicago; SCOPE Art Show; and The Gordon Parks Foundation, among others. In 2017, she worked with the Wallace Foundation and its grantees across the U.S. to launch and produce a series of editorial and video content to support the foundation’s six-year $52-million “Building Audiences for Sustainability” initiative. 

Her previous roles have spanned communications, marketing, and programming, including at Aperture (New York), where she oversaw communications, media relations, and events for more than 120 publications and initiatives annually; Phillips de Pury (New York); Transformer (Washington, DC); and SUNY Purchase College, where she was adjunct faculty in arts marketing. She received a master’s degree in museum studies from Johns Hopkins University and graduated cum laude from Catholic University of America with a double major in art history and philosophy.